What We Can Learn From Five Box Office Surprises
“However, even with all their tools and their stat-charts and their polling and their surveys and their test-screenings. And even with our Playlists and our Slash-Films and our First Showings and our Colliders…every once in awhile a film comes along that bucks the predictions. You would think this would be cause for celebration. But oh how it is not. It is a cause for fear. If a movie ends up being way bigger than the professional trackers thought it would be, that means they didn’t do their jobs. So everyone scrambles to try and figure out: What the hell went wrong?
Their answers quickly turn into a list of excuses. And most of those excuses revolve around two words: “Middle America.” Middle America can pretty much be used as an excuse for any miscalculation ANYWHERE. I’m not just talking about movies. You accidentally put too much ketchup on your hot dog? Middle America’s fault. Your boss is pissing you off? Middle America. Celebrity Trump? Middle America. Okay, maybe that last one is true. But come on, let’s be serious for a second. We can’t pin all our bad predictions on the that pudgy central section of the country. Sometimes, we have to take responsibility for our actions (the key word here is “sometimes” - not always).
So it’s with this spirit that I want to take a look at five surprise hits and see what we can learn from them as screenwriters. I do not claim to have all the answers here. I merely want to figure out what I believe we can learn from each film, and open up a discussion for you guys to add your thoughts.”
